CNN Money has a link, as of this writing, that’s on their main page to an article titled, “Report: Apple TV sales sluggish” - certainly an eye-catching article title for most gadget heads and IT folks, or anyone caught up in the Apple hype these days.
The details, however, are far less substantive. That link takes you to the Business 2.0 blog (and Business 2.0 has such realistic tech reporting). It turns out the post on the Biz-too-oh-crap blog is only halfway about “sluggish” Apple TV sales in the first place - it shares time with news that Target is expected to start carrying the device. Their information comes second hand from AppleInsider and focuses on news from “a contact within one Best Buy store.” Best Buy, of course, hasn’t been very Apple Friendly in the past, but “a contact within one Best Buy store”? Come on! That justifies the entire CNN Money link title of “Report: Apple TV sales sluggish”? Calling it a “report” uses a charged word which reminds readers of a “study” or some other more detailed and credible primary resource.
Maybe the sales are sluggish. That doesn’t concern me. I’m not buying one any time soon. But that sort of baiting really draws my ire.
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